Whether you’re a dentist or work at a dental practise you know that you will often have a greater interaction with patients than other industries. Unlike working at a restaurant or bar, this practise requires you to build rapport with repeat customers who are looking to find a reliable dentistry practise they can visit several times over their lives.
Creating satisfied and loyal patients is the best way for a dental practise to achieve long-term success. The more satisfied patients – the more likely some of them will refer your practise to their family and friends.
Let’s take a look at some of the basic things you can do to help promote satisfaction and loyalty with your dental patients.
Make your practise comfortable
The first thing to tackle when looking to create happy dental patients is to prepare for the large percentage of people who have an irrational fear of dentistry. This fear is very commonplace and can prevent people from getting the help their teeth sorely need.
The best dental practises will have nice, even lighting, light colours, open spaces and even a play area for waiting children. There are usually old magazines on the table or a television set that distracts people while they wait for their appointment.
All of these little things go into the patient’s experience which is a complete journey that starts when they enter the practise and ends when they leave. If you can make someone who has been traditionally scared of dentistry see that they have nothing to fear, you have earned a loyal and grateful patient.
Remember names and faces
While it’s impossible to have a specific memory of every patient you deal with, you should keep records that make it easy to pull up their file and see where they are at. Patients are relying on the practise to keep their dental records in order and to remember things so that they don’t have to.
Because of the large number of appointments being dealt with on any given day, patients can feel like just another number if not given proper attention. Being able to enter a lobby, call a patients name and remind them of their dental records shows them that you care about who they are.
Make payments easy
Most of the time making payments for medical services can be complicated; especially if there are insurance factors that young people might not fully understand. Most people dislike mailing cheques or reading credit cards over the phone, so making it easier for them to pay upfront makes the whole process less frustrating for them.